Jaireh Tecarro, User Experience Design

Hi there! I'm a user experience designer.

I love dreaming about mobile and web products, prototyping them, learning from users, and working with others to bring good ideas to life. I have a strong bias toward getting products in the hands of real users early and often. Check out a few samples from my selected portfolio for a glimpse at my process and output.

  • TOOLS:
    Omnigraffle, Adobe Photoshop, Illustrator, Fireworks, Flash
  • PLATFORMS:
    Mobile: Iphone, Ipad, Android, Symbian , Social: Facebook Platform
  • MARKUP/FRAMEWORKS:
    HTML, CSS, basic javascript, jQuery
  • PROCESS:
    User Requirements Analysis, User Flows, Task Analysis, Information Architecture
  • RESEARCH:
    Competitive Landscape Mapping, Ethnographic Research, Usability Studies
  • PROTOTYPING:
    Paper Prototyping, HTML CSS Prototyping, Flash Prototyping
resume linkedin

Child Spaces

  • Client
    Circle of Moms

  • Project
    Child Spaces, Updated Signed Out Page

  • Role
    concepting, visual design, front-end implementation

  • Tools
    Photoshop, Illustrator, HTML Template Smarty, CSS

Circle of Moms is one of the fastest growing vertical social networks built on the facebook platform.

With over 2.1 million unique visitors per month and a total of 7 million registered moms, Circle of Moms is a hub for moms to share tips, stories, and advice. To increase user engagement with the site, I worked with Circle of moms to design a new feature called Child Spaces which allowed users to share stories, photos and status updates about their kids. I did preliminary concepting around features that were already live and built a UI framework that moms could undestand and a turnkey way of turning their feed item stories into mini virtual scrapbooks and email digests. I also worked with developers to make the HTML/CSS templates of the design. The resulting product was techcrunched and the rate at which moms were posting increased significantly.

Ovi by Nokia

  • Client
    Ovi by Nokia

  • Project
    Ovi Organiser

  • Role
    visual design, user experience design, prototyping, usability research

  • Tools
    Photoshop, Illustrator, HTML/CSS/Basic Javascript prototypes

Next Generation Calendaring

Ovi is Nokia's gateway to its cloud-based web services-- offerings that can be accessed on a browser and on a mobile web browser as well as on native device applications. I've primarily worked on the desktop web experience but have also concepted native device applications, tailoring the apps to the affordances of each platform. The products I have worked on are still in development and cannot be disclosed.

Localitees

  • Client
    Self Started Project with Chris Turitzin

  • Project
    Localitees

  • Role
    concepting, illustration, visual design

  • Tools
    sketching, Photoshop, Illustrator

Artist powered local shirts

Localitees was a self initiated project built around the idea of crowd sourcing art and local tshirts. I worked in conjunction with a web developer to come up with the idea and implement this project. The site was built with a PHP framework, Cake PHP and I did the branding and visual design of the site.

Oliso

  • Client
    Oliso

  • Project
    Oliso.com

  • Role
    concepting, art direction, visual design, implementation

  • Tools
    Photoshop, HTML/CSS, Flash, open source store locator PHP framework, open source shopping cart

Surprise and Delight (for the home)

Oliso is a young company dedicated to designing and manufacturing innovative appliances for the home. As a small company of only seven employees, Oliso wanted to establish itself as a design centered, high end brand. I built its flagship website and ecommerce site and used cheap open source solutions to create a site with full analytics and ROI reporting on ad spend, a store locator, customer service, product registration, and business operations support. After the redesign, number of page views increased 5.59 from 2.9, bounce rate was reduced to 35% from 55.9%, and we sold over 5,000 products in the first year--up nearly 10% from our first web store. (The site has since been redesigned, but I will put up more screenshots of my design here.)

wireframes

Sometimes rough sketches are enough to explore an idea

Wireframes are a quick way to get to the core idea of a UI. I think that they are an essential and great tool for quickly iterating ideas and fleshing out interaction and product features. They are especially helpful when products are still in their early stages. This sample was for a feature redesign for Friendradio, a facebook powered music streaming site. I worked with the team of 4 developers to improve usability of the site and highlight the site's core positioning of the soundtrack of your social graph.

research

How to discover what people want (and what they don't know they want yet)

I've performed many studies in my career ranging from in-house ethnographic studies of real users, lab controlled studies while I was a researcher at Stanford's Virtual Human Interaction Lab, and quick and dirty usability studies to work in conjunction with an agile development method. The goal is similar for all these activities: get to what people really think about and want from your product. Whether the purpose of the study is to identify product features, or test minor variations in the usability of an already existing product, I can design, recruit for, and implement a study appropriate to the goals. (More case studies will be added soon but can be furnished as a PDF upon request.)

Graphics

Making the good things shine

I've had experience creating full production graphics optimized for web, with full browser and mobile browser optimization. I've also had experience creating production graphics for print for packaging and marketing collateral. I've created icons and graphic visual interfaces for rich data web applications as well as logos and infographics for startups.
Copyright © 2001-2010 by Jaireh Tecarro