Hi, I'm Jaireh. I am a user experience designer. As we move toward a modern, technology-driven world, I strive to create interface and design solutions that make our digital lives more tangible and human.
SELECTED WORKThe challenge was to bring magazines to life while balancing it with metaphors that readers understand. With features like embedded enhanced content, article view, and visual table of contents, Magazine Reader 2.0 is one of the most refined solutions in reading.
Profiles was the first Android-based solution that allowed tablets to transform based on the tastes and content of multiple users. With a single swipe, Mom's reading library transforms into Billy's playroom.
I've had the excellent opportunity to plan and execute the global navigation elements for the last three NOOK devices. We balanced the design by retaining the best parts of Android, while focusing the experience on content consumption and simplicity.
NOOK reading experiences put a premium at preserving the purity of reading. The interface has to disappear and leave the reader to complete immersion. Over the years, I've designed reading interfaces for the web, ios, and android clients. I've also designed more interactive reading experiences like catalog readers and kids interactive books.
Breaking out of the grid of the calendar, organizer was a solution that allowed users to quickly turn their ideas into reality, share with people they trust, and achieve more through organizing.
As a fun side-project, I designed and built the Roaming Hunger mobile app. The app's goal was to tap on the rising trend of food trucks. At launch, Roaming Hunger became the pre-eminent app to find where your next meal is parked.
During my career, I’ve shipped some pretty neat things as part of the design teams of Barnes and Noble Nook, Nokia, and various startups in Silicon Valley.
Products where I was a lead or direct contributor have been featured in Engadget, Techcrunch, The Verge, Time Magazine, I.D Magazine.
I am an expert in designing for leading mobile platforms -- Android , iOS, and Mobile Web. I am passionate about building products that people want. I've grown to have tactical knowledge in designing for focused, agile software teams.
While I believe in precisely architected systems and coherent design patterns, I think the best interfaces are ones that make people feel that they are wielding a touch of magic.
